Bird on a Wire

Put simply, Bird on a Wire wants to feed people delicious food that nourishes the body. It has recently experienced considerable growth at its new store in Ponsonby Central and as a result, we were brought onboard to reconsider the primary brand elements and overall communication package.

Without discarding the existing Bird on a Wire look and feel, we developed a new design language that can be seen throughout the entire brand, encompassing all that Bird on a Wire stands for: free range, approachable, humble, honest and timeless. Both Bird on a Wire’s staff and it's customers love the new look and the added clarity it has brought to the brand.