Elevating New Zealand Art

Artfull is a new online art market bridging the gap between artists, galleries, and art collectors in Aotearoa. Their mission is to democratise art – making the buying process less intimidating and more accessible to a wider audience, whilst introducing more colour, creativity and joy into people's lives.

Our brand is informed by the themes of curation and connection. Three rectangular shapes (or canvases) come together to create endless abstract ‘A’s with an intentionally digital feel. This mark expands into a wider framework and multi-use system that guides and informs layouts, allowing the identity to flex into a range of interesting outcomes.

A refined colour palette and an editorial approach to typography, rounds out a thoroughly modern, timeless brand that feels established and community centric.