Following his retirement from professional rugby, South and Mark by South have partnered with Dan Carter to create a refined set of design and communication tools that reflect on his past success, while safeguarding his personal brand into the future. Over the last few months we have built a range of outcomes including website, imagery, video, partnership proposals and showreels.

A landmark piece of our journey with Dan is his book ‘1598’ — a quintessential collector’s item for rugby’s biggest fans. 1598 takes readers on an absorbing, test-by-test journey of his career as arguably the greatest player of all time.