Technology powered flooring

Exclusive to parent brand Ecodure, Duracore is a high-performance rigid-hybrid flooring product that blends the best of science, technology, and design. Made with incredibly advanced machinery and boasting market-leading acoustic qualities, South's identity solution for Duracore was to tell the story of its technology and process, supported by supplementary video and art-directed imagery that documented its method of installation and fit for purpose across a range of homes and commercial spaces.

While considered as part of the Ecodure brand system, we wanted to ensure that it maintained its own tone of voice—with a bespoke graphic language required to convey Duracore's unique performance. We took inspiration from the interlocking bevels of the Duracore floorboard system and translated this into a modern, yet storytelling graphic language.