Flooring solutions for your lifestyle

Ecodure is an independent house of brands, offering a variety of beautiful, durable, and authentic wood and rigid flooring products.

Ecodure collaborates with interior designers, architects, developers, and homeowners to enhance the aesthetics of homes, offices, and commercial spaces, with their flooring products delivering a modern yet natural tone driven by market-leading innovation.

South worked with the new owners following the acquisition of the company to rebrand and reposition the business in the market. Our strategy was to build a house of brands that felt like a consistent family of flooring products promoting the features and benefits closely associated to its customer's needs and wants. This led to a large brand identity, tooling, content, website, showroom interior design package and more.

Mark By South brought the product to market with a digital marketing strategy creating immediate new brand awareness, and strong lead gen.