A new digital presence for a vitality company

GreenAir brings the natural world into urban environments, revitalising space and helping reconnect people with nature. Their plants transform workplaces, enhance performance and nurture well-being.

GreenAir’s brand was tired and didn’t reflect its market-leading service. We repositioned them, celebrating the benefits of their service – evoking a calming sense of wellness and vitality.

Their new logo mark combines an elegant arched window, with the structure of a leaf. This captures the idea of natural light shining into a built environment, nourishing plant life and purifying the air. The subtle motion of the cast shadows from GreenAir’s plants provides a tranquil visual language. The natural and fresh colour palette is inspired by the elements. Typography is organic and refined, with a sense of freedom and fluidity in its application throughout the brand. A calm and relaxed tone of voice reiterates the positive change plants can have on health and well-being.