A new brand system for a New Zealand cookie icon

Moustache is an exciting cookie and milkshake manufacturer and retailer in Aotearoa New Zealand. Moustache approached South to reinvigorate their brand and proposition after 10 years in business.

We worked with Moustache on brand strategy, brand identity tools, packaging, copywriting, and personified illustrations of new characters to bring joy and humour into the brand's experience across many outcomes. Art directed imagery and video content for brand and comms was a focus for us to sell their product and make their customers salivate in a range of interesting ways.

Regular ongoing digital marketing and implementation of their comms set has helped establish increased revenue growth and expansion for the business with strong returns.