At the centre of it all

A new point of view on modern living, Parkview is a mixed-use development set on the edge of Cornwall Park and Alexandra Park — a landmark shaped by nature, history and community in Auckland Central. With a name that captures its enviable position, the identity draws inspiration from the unique pill shape of the Alexandra Park racetrack, forming a distinctive frame for Parkview’s evolving precinct.

We developed a flexible identity system for this growing neighbourhood — one that could house everything from large scale loft-style apartment buildings, mixed use retail, to local grocers, cafés and restaurants. Rooted in simplicity, the wordmark sits within the pill motif, creating a confident and timeless visual anchor for the wider brand world thats narrative will grow in the future.