Restrained design for an iconic space.
Following the completion of the brand and marketing package for 246 Queen, a large scale signage and wayfinding system was created to establish the brand physically and communicate key pathways throughout the building.
Our process included developing a rigorous understanding of the architecture and full audit of the tenancy requirements. The resulting solution is restrained in aesthetics and materiality, but instantly recognisable and fit for purpose. South provided design and manufacturing specifications, material testing, prototyping, fabrication, construction management and installation.