A brand for driving business into the right channels

South has partnered with Spaceworks to reinvigorate their brand system to highlight the way Spaceworks create and design spaces for a better world. Their broad range of services includes spatial design, project management and procurement of build services spanning from hospitality to aged care, office and retail markets.

South incubated and created a fresh brand identity system centred around a custom display typeface that was inspired by the modular idea of arranging spaces. Colour, messaging, photography and videography content further enhanced the new brands' look and feel across showreel, and internal brand toolings.