A curated identity system to showcase a creative approach to food.
The Great Catering Company (TGCC) is an established New Zealand catering business, with a long 25 year history of successful catering. A new management team recognised the opportunity to rebrand and reposition the offering.
South looked to reflect their energetic and creative approach to food, partnering with the team’s experience, reputation and desire to enhance the catering experience. Our response to the brief is a contemporary and dynamic identity system that delivers carefully crafted art direction and content production that delivers a comprehensive brand experience.
The result is a vibrant, mouth-watering identity and content fabric that captures the depth of the new offering, from the seasonal menus to the many unique events TGCC cater to. The launch of the new brand has successfully cut through the market and given the brand a bold new foundation to build on.