Delightful identity & packaging design for Batchwell’s bold younger sibling.

Blume By Batchwell is a unique new beverage which combines their award-winning Kombucha with top quality, quadruple-distilled spirits, freshly pressed juice and a splash of sparkling water to create the ultimate summertime thirst-quencher.

South have been working with the Batchwell crew on this project for over 4 years. We were stoked to partner with the incredible Jean Jullien to add delightful illustrated moments to the brand which produce a fun and witty attitude. The trio of flavours have been carefully crafted to establish Blume as the slightly naughty cousin of Batchwell.