HumanForest is a new mobility company focused on helping cities around the world reduce CO2 emissions and become greener, healthier places to work, live and play. A collection of whimsical animated characters personify the brand concept and create a sense of community and collective effort. Key design considerations around colour and messaging represented an opportunity to capture classic British culture and ensure the brand complements the environment - a definitive aesthetic point of difference to competing brands. The primary green (inspired by historic British racing hues) gives the bikes an understated and fashionable look. A supporting palette of organic tones look to add a natural feel across digital and physical outputs. The logotype and core messaging is set in Haptik, offering a charming set of letterforms to communicate the light-hearted copy.