A reimagined digital presence for a leading New Zealand fashion label.
Georgia Alice (GA) is a contemporary New Zealand womenswear label, anchored by a long-standing desire to pare back and strip down. They have a large global customer base and are quickly becoming regarded as a go-to for their strong aesthetic.
South worked closely with GA to further strengthen their brand presence by developing a new marketing package and website which better represented the brand online.
The website’s aesthetic was derived from the existing brand, further strengthened with a re-typeset logo, updated typography and curated campaign imagery. Design and interaction is dialed up on the seasons page, giving a ‘behind the scenes’ look into the inspiration of that season and letting the user move images around the page to create their own pinboard experience, much like the process of GA designers when they conceptualise a range.