Designing a robust online space for community-driven content.
OKREAL has long been a source of inspiration for women, celebrating their achievements and creating spaces in which to have authentic conversations. South worked closely with OKREAL’s founder Amy to strengthen the digital presence and online platforms. The website was redesigned with a new typographic system and modular colour palette to create a playful environment that is easy for users to navigate and engage with. Alongside the site, social media outputs were developed to market the brand and communicate key brand messaging.